Formerly known as "Focus Lifestyle & He Said She Said," we're thrilled to unveil our rebirth as Wood + Wave, a locally owned and operated Women's & Men's Lifestyle Boutique and Gift Shop.

Rooted in the values of faith, family, and fun, Wood + Wave remains steadfast in its commitment to providing a diverse range of styles and prices that cater to all age groups. Our journey began in the heart of small-town Kentucky, and as we embrace our new identity, we carry with us the essence of our origins while embracing the vibrant spirit of the beautiful Emerald Coast, our now home.

At Wood + Wave, we believe that fashion is more than just clothing—it's a reflection of who we are and where we've been. Our mission is to embody this ethos not only in our curated collections but in every aspect of our brand experience. Whether you're seeking the latest trends or timeless classics, we invite you to join us on this journey as we celebrate the beauty of individuality and the joy of self-expression.

From casual chic to beach-ready attire, Wood + Wave is your destination for all things stylish and soulful. Thank you for being a part of our story, and we can't wait to embark on this exciting new chapter with you.