Shop Our Featured Collections

Wood & Wave

Formerly known as "Focus Lifestyle & He Said She Said," we're thrilled to unveil our rebirth as Wood + Wave, a locally owned and operated Women's & Men's Lifestyle Boutique and Gift Shop.

Rooted in the values of faith, family, and fun, Wood + Wave remains steadfast in its commitment to providing a diverse range of styles and prices that cater to all age groups. Our journey began in the heart of small-town Kentucky, and as we embrace our new identity, we carry with us the essence of our origins while embracing the vibrant spirit of the beautiful Emerald Coast, our now home.

At Wood + Wave, we believe that fashion is more than just clothing—it's a reflection of who we are and where we've been. Our mission is to embody this ethos not only in our curated collections but in every aspect of our brand experience. Whether you're seeking the latest trends or timeless classics, we invite you to join us on this journey as we celebrate the beauty of individuality and the joy of self-expression.

From casual chic to beach-ready attire, Wood + Wave is your destination for all things stylish and soulful. Thank you for being a part of our story, and we can't wait to embark on this exciting new chapter with you.

1 of 4

What Our Customers Say

Our customers' satisfaction is the ultimate testament to our commitment to quality and excellence. Check out some of the kind words and testimonials from our happy customers.

  • Absolutely love this store!!


    "Absolutely love this store!! We visited during our vacation from Kentucky and loved all the cute unique finds. I normally wear and XL, sometimes 2x in tops and was excited to find a cute boutique that offered those sizes! The girls working were super helpful and kind! We can’t wait to visit on our next time in the area! ❤️"

    Tiffany Adams

  • What a cute shop!


    "What a cute shop! I found a dress I loved but they were out of my size. The sales girl Erica found me an even better dress. Perfect for my Bachelorette event. This darling boutique is a must visit the next time I am in Seaside!"

    Tammy Holt

  • Unique merchandise & very trendy t-shirts!


    "Love this store and stop by every time I’m on vacation in Seaside. They have unique merchandise and very trendy t-shirts. I have even ordered online and received my order quickly. The staff are very friendly and helpful."

    Kay Burns

1 of 3