Our Story

"For I know the plans I have for you," declares the Lord, "plans to prosper, and not to harm you, plans to give you hope and a future."

Jeremiah 29:11

Tim & Carletta Watkins along with their three children moved to Florida in 2010. With award winning credentials in photography, Carletta dreamt of opening a studio in Seaside. Along with photography Focus offered home and gift items, which led to the spark of expanding into clothing and to the store that Focus  Lifestyle Boutique is today. Soon after the family business expanded into Grayton Beach with the store He Said She Said. 

As a family business it is important to us to offer an affordable shopping experience for everyone in the family. Featuring men's, women's, children's, clothing along with home and gift items it is a one stop shop. With faith being a core value in home we expanded that to our shops with music and inspirational gift items. We are thankful to our friends, family, employees, and loyal customers for keeping our dream alive and supporting this small Kentucky native family.